Nomadic Expeditions

Social Media Strategy || Community Management || Content Creation

February 2020 - March 2020

Nomadic Expeditions is an award-winning tour operator with unparalleled expertise in destinations such as Mongolia, India, Bhutan, Tibet, and Nepal. Under the leadership of founder, CEO, and ecotourism pioneer Jalsa Urubshurow, Nomadic Expeditions has seen 28 years of success in conserving the rich Mongolian culture, people, and wildlife who call it home, all the while providing travelers with once-in-a-lifetime adventures.

In February 2019, the team developed and implemented a social media strategy to enhance engagement and create a stronger, more cohesive brand aesthetic. Strategy included differentiating social media content across platforms, leveraging Facebook as a main website traffic driver for the brand, and identifying key brand pillars to tie all content back to. 

See the before & after of the feed below:

The following month, the Mongolian tour operator saw a 532% increase in engagements, a 468% increase in likes, and a 2,150% increase in comments on the brand’s Instagram platform in comparison the year prior. Over the duration of the team’s short partnership with Nomadic Expeditions, engagements on Facebook increased by 40% and organic impressions increased by 20%.